Module # 5- Learning the Persuasive Language of Media

This advertisement appeals to my Reptilian brain in the beginning with the loud attention-grabbing harmonica playing. It appeals to my Limbic brain because, I see right after the harmonica playing an adorable puppy swinging on a tire, singing a song. It also appeals to my Neocortex brain because, when the compare the two different flea medications, and throw the statistics at you I start to think about which ones I would buy for my dog.

The Persuasive techiniques that are used are:
Symbols: With the Advantix Logo
Humor: This is because the puppy is singing, "There ain't no bugs on me" which brings comedy to the commercial persuading you to keep listening
Plain Folks: This is due to all the dogs, at an everyday camp, dressed as people. This makes the dogs more real to us.
Bandwagan: This suggests that all the dogs, that are happy (and singing) don't have fleas because they use Canine Advantix.
Testimonial: A good majority of the world, love an adorable Puppy.